When we talk with inquiring clients about a potential project, we usually begin with an informal conversation about objectives: who is the audience, and what is the desired response? How will we measure success? What is the project timeframe? Who are the decision makers? What experience can we bring to the task?

We want to make sure the project is a good fit — just as much as you do. Finding the right fit often depends on asking the right questions. Here are answers to a few frequently asked questions to get the conversation started.

Why does your firm focus on communications for education and non-profit organizations?
We choose this focus primarily because we want to be promoting ideas and objectives that benefit society. We also enjoy learning about a place and its people, finding the truths that differentiate them‚ and surfacing what are often intangible qualities in believable ways. Our focus also gives us a depth of experience that benefits our clients.

How do you charge for your services?
We define the scope of the project as accurately as possible, based on our established process. We quote a fixed fee based on the specific project scope‚ and we do not exceed that fee unless the scope of the project changes. If there is a change to project scope we notify the client and agree on a revised project fee.

Who will I actually be working with?
We work collaboratively, sharing ideas and responsibilities. The principal‚ Kim Halliday‚ is directly involved in strategic planning for all new clients. We frequently work with and direct the services of additional project team members‚ including writers, photographers‚ and programmers.

What do you expect from the client?
We expect a collaborative relationship‚ well-articulated goals, and a client team that is consistent during creative development‚ review, and approval. We also ask that one person be designated our primary contact‚ and that any revisions and comments we receive be reconciled.

Why should I choose your firm over another?
There are many capable alternatives available to you. We recommend that you interview several firms‚ and ask about relevant experience‚ strategy‚ and process. Request references. Compare proposals and look for those that are specific to your particular requirements. In addition to these practical steps‚ trust your instinct — you will probably know when the fit is right.

I’d like to begin the conversation. Who should I call?
Please call 617.456.1689 and ask for Kim Halliday, or send an email to: design@carhal.com.