Successful print and web communications depend on an orderly approach to creative development and implementation. Our process has been refined over many years and thousands of projects. Here are the steps we take:

Process for Printed Communications

Phase I: Discovery, Strategy, and Creative Tools
Review objectives, audience, and existing brand
Conduct research and background interviews
Review photography archives and assets
Audit competitor positioning/publications
Develop strategy and creative tools
Presentation and review

Phase II: Creative Development
Develop alternative creative concepts
Develop plan for photography/illustration
Establish specifications and solicit printing bids
Confirm overall budget and production schedule
Presentation and review

Phase III: Implementation
Conduct interviews for profiles or other features
Art direct new photography
Write first copy draft; revise following review
Produce complete layout with second draft copy in place; revise following review
Finalize printing specifications and bids
Finalize layout/copy
Select printer

Phase IV: Production
Client proofreading and approval for printing
Prepare final files for printer
Review color separations and printer’s proofs
Supervise printing
Distribution

Process for Web Site Development

Phase I: Discovery and refinement of project objectives
User profiles
Clarification of content management (CMS) requirements
Deliverables and schedule
Creative brief
Technical brief
Project site setup

Phase II: Site architecture
Information architecture
Site map
User paths
Naming conventions

Phase III: Development of wireframe
Navigation
Functionality
Working wireframe

Phase IV: Content development
Art direction of new photography
Technical diagrams
Content outline and content delivery plan

Phase V: Design and messaging
Development of design concepts
Development of messaging and copy tone
Design and copy refinement
Presentation of final designs

Phase VI: Production
Programming and delivery of templates, style sheets, and scripts
Facilitate integration of designs with web tools, CMS

Phase VII: Ongoing implementation support
Pre- and post launch