What we do

Carter Halliday specializes in communications for educational institutions and non-profit organizations. We work with our clients to define and deliver their most important messages to key audiences. Here are some examples of recent projects:

• viewbook and search brochure for Trinity College
• campaign case statement for Phillips Academy/Andover
• annual report for United Way International
• viewbook and web site for Park Street School
• campaign name‚ identity‚ and case statement for Fenway Community Health
• annual report for the Peddie School
• identity and campaign case statement for North Shore Medical Center
• development brochure for top donor prospects at Boston College

Our work involves:

Development of communication strategies
We conduct research and deliver written briefs to define objectives, audiences, and specific steps for success.

Development of themes and messaging
We discover differentiating characteristics and work with writers to articulate messages and bring them to life.

Development of campaign names and brand identities
We create meaningful‚ memorable names and identifying marks‚ helping to establish tone‚ recognition‚ and connection for campaign communications and institutional initiatives.

Design and production of complex publications
We create admissions viewbooks and campaign case statements that engage‚ inform, and persuade audiences.

Online focus groups
We create, deliver, and analyze the results of web-based surveys to validate creative strategy with selected audiences.

Strategy and design for web sites
and other web-based communications
We help clients devise a coherent strategy for using the web to achieve new goals and advance their institutional agenda.

Web standards and content management
We implement our designs by adhering to "web standards" and current best practices in site development. We integrate a flexible content management system (CMS) that creates web-based community and allows clients to maintain their own site content.

Direction of photography and illustration
We select from a talented pool of photographers and illustrators and direct their work.

Printing supervision
We follow our print projects through to delivery, reviewing each job on press and making sure all results exceed expectations.

Project management
We oversee all aspects of the communications process: creative brief, discovery, budget, schedule, design, writing, photography, and implementation.