North Shore Medical Center: Campaign Case Statement

The North Shore Medical Center is teaming with Mass General Hospital to build a new care center, and also making major renovations to existing facilities. This complex undertaking needed to be presented in a way that clearly articulated the ways in which the community will benefit.

Profiles and portraits of doctors, patients, and community leaders pace the brochure, and the campaign name — "Best care, right place" — sums up the whole initiative.