Boston College: MBA Program Viewbook

Boston College wanted to emphasize two key marketing points in their MBA Program viewbook. First, the experience should be seen as an investment in success; and second, ethical values are an essential part of the curriculum.

Profiles of accomplished alumni punctuate program descriptions throughout the brochure. One spread is devoted to a statement of core values, with dramatic black and white photography and classic typography. Metallic ink and an embossed cover lend an overall feeling of richness.

The Boston College MBA Program viewbook is a silver medal winner in the
CASE 2008 Communications Awards.