Peddie School: Development Brochure

The assignment from the Peddie School was straightforward: help us strengthen alumni engagement. The result was an oversized brochure — called "re:connect" — which describes a pivotal time of opportunity and responsibility, and invites alumni to help define and realize the future of the school.

We organized the piece around five keywords, with supporting text and eye-opening photography. The themes presented in the brochure resonated well with the audience, and were carried over to the alumni pages of the school's web site.