Trinity College: Admissions Publications

Trinity College hired us to improve the quality and performance of their admissions publications. We began by conducting an audit of the school's existing materials, as well as those of competing institutions. Interviews with students, faculty, and administration helped to identify core strengths and challenges.

We developed a theme of “live and learn” to emphasize the advantages of a liberal arts experience in a small campus community. This theme was applied to a college fair brochure, poster, viewbook, and brochures profiling faculty and alumni.